The Lady LaSalle
My colored pencil drawing of a 1939 LaSalle Cadillac hood ornament.
"LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques brands - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were smaller, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs.
Like Cadillac - named after Antoine de la Mothe Cadillac- the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle."
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